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SEO Copywriting
Search engines fundamentally depend on text content to decide whether to put a page into the first ten results on not. The websites showing on the first page will usually have the most updated unique content for the search.
Write For The Reader!
A website's content should be written for the reader, not for the search engines. The content must be engaging, compelling, and clear. The content also must be unique. This means no copying text from other websites.
Basic SEO Copywriting
Although the content should be written for visitors there are basic and advanced techniques that can be used to assist the search engines in ranking a site.
Total Number of Words
The number of words on a page should be greater than 200 and less than 1500. Too little words and the content isn't important, too many words and the search engine spiders may have a hard time indexing all the content.
Bold or Underlined Keywords
A few of the keywords should be bolded or underlined.
Headings
Headings should be present with the keywords included.
Links
Anchored links with keywords in them to link pages of the website.
Advanced SEO Copywriting
More complex seo copywriting techniques like keyword density and keyword positioning (prominence) may or may not have a significant impact on a website's ranking. There are many search engine optimization strategies that are highly debated on how much they factor into the search engine algorithms. CWDA's approach is to implement advanced SEO copywriting techiques because even if it doesn't help, it can't hurt.
Keyword Frequency
Keyword frequency is the number of times a keyword is used in the analyzed area of the page. Search engines rate pages with more keywords as more relevant results, and score them higher. However, you should not use too many keywords, since most search engines will penalize you for this practice for being seen as an attempt to artificially inflate rankings.
Keyword Density
Keyword density is a measure of how often a keyword is found in a specific area of the Web page like a title, heading, anchor name, visible text, etc. Unlike keyword frequency, which is just a count, keyword weight is a ratio. Adding more keywords or reducing the number of words in the page area will increase keyword density. The proportion of the keywords to all words will become larger, and so will the keyword density.
Keyword Prominence
Prominence is another measure of keyword importance that relates to the proximity of a keyword to the beginning of the analyzed page area. Prominence is a ratio that is calculated separately for each important page area such as a title, headings, visible text, anchor tags, etc. Normally, the closer the keyword is to the top of a page and to the beginning of a sentence, the higher its prominence.
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